Guides for founders handing off sales
Practical guides on fractional sales leadership, founder led sales, your first sales hire, playbooks and CRM setup. Written by Kerry Sullivan, fractional Head of Sales in Miami Beach.
Fractional Head of Sales: what the role is and when you need one
A plain guide to hiring a fractional Head of Sales: what the role covers, how it differs from a consultant or full time VP, signs you are ready, and what the first 90 days look like.
Fractional VP of Sales cost: what you will actually pay
How much a fractional VP of Sales or Head of Sales costs in 2026, with sourced market ranges, the factors that move the price, and how to compare it to a full time hire.
Fractional sales leader in Miami for founder led B2B companies
Kerry Sullivan is a fractional sales leader based in Miami Beach, working with B2B founders in Miami, South Florida and remotely across the US to hand off founder led sales in 90 days.
Founder led sales: how to hand it off without losing deals
A step by step guide to handing off founder led sales: when to start, what to write down, how to run the handoff in phases, and how to know it worked.
Your first sales hire: when to do it and how to make it work
A founder’s guide to the first sales hire: when you are ready, AE vs SDR vs VP, what to have in place before day one, how to interview, and a 90 day ramp plan.
How to write a sales playbook for a startup
How to write a simple sales playbook for an early stage B2B startup: the sections that matter, a template outline, how to build it from your own calls, and how to keep it alive.
CRM setup for startups: a simple pipeline your team will trust
How to set up and optimize a CRM at an early stage B2B startup: picking a CRM, pipeline stages, the few required fields that matter, dashboards, automations and the weekly habit that keeps it accurate.
Want help handing off sales?
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